OUR WORK

Results that speak for themselves.

One client. 83 days. 3.1 million organic views. Zero paid advertising. Here is the full story.

Client testimonial video — coming soon

Gurbinder Singh, Founder of My Solution Wellbeing
2.1M views
1.1M views
200K views
150K views
73K views
50K views
2.1M views
1.1M views
200K views
150K views
73K views
50K views
CLIENT

My Solution Wellbeing

Private Mental Health & Therapy — UK
Fully Managed Instagram Content — 15 Reels per month
18 locations across the UK. 100+ therapists. One of the UK's largest private therapy networks.
My Solution Wellbeing

The challenge.

My Solution Wellbeing had built an impressive clinical operation across 18 UK locations — but their social media presence told a different story. Videos were getting between 100 and 600 views each. Follower growth had stalled. The content was professional but invisible. The people who needed their services most were not finding them online.

The brief.

Build a content system that consistently reaches new audiences — not followers, not existing patients, but people who had never heard of My Solution Wellbeing. Organic only. No paid advertising. No shortcuts.
1.8M
SINGLE VIDEO VIEWS 99.9% from non-followers
3.1M
TOTAL ORGANIC VIEWS Zero paid budget
140K
TOTAL ENGAGEMENTS Likes, saves, shares, comments
100%
FOLLOWER GROWTH Account doubled in size
83
DAYS To 3.1M organic views
THE PROCESS

How 100 views became 2.1 million.

The results did not happen by accident. Every video was built around a specific strategy. Here is the three-part framework that drove the growth.

01

ENTERTAINMENT FIRST

Mental health content fails on social media when it tries to educate before it entertains. We flipped the priority. Every video was designed to stop the scroll first — emotional contrast, fast pacing, unexpected hooks. The message came second. The reach came first.

02

ALGORITHM ALIGNMENT

We studied what the Instagram algorithm rewards in the mental health niche specifically — watch time, replays, shares, and saves. Every creative decision was made with these signals in mind. The 863K video was eight seconds long and designed to be watched twice. It worked.

03

MOMENTUM COMPOUNDING

Each video that performed well pushed the next one further. The algorithm rewarded the account's growing engagement rate with increased distribution. By video fifteen, the account had a track record. The 1.8M video did not come from nowhere — it came from a system that had been building momentum for weeks.

The system is the product. Not the individual videos.

Any single video can go viral by accident. 3.1 million views across a consistent content programme does not happen by accident. It happens because the strategy, the scripting, and the production process are all working together.

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THE NUMBERS

Every number. Every context.

These are not rounded estimates or projected figures. Every number below is taken directly from the My Solution Wellbeing Instagram analytics. Here is what each one means.
0
SINGLE VIDEO VIEWS — HIGHEST PERFORMING REEL
2,182,300 views on a single Instagram Reel. 99.9% from non-followers. 65K likes, 12K saves, 4,893 reposts, 2,155 follows. Previous average: 100-600 views.
0
TOTAL ORGANIC VIEWS — 83 DAY PERIOD
4,201,893 total organic views. Zero paid advertising. No boosting. Every view came from algorithm distribution based on genuine performance signals.
0
TOTAL ENGAGEMENTS — LIKES, SAVES, SHARES & COMMENTS
160,000 combined engagements. Saves tell the algorithm content is worth returning to. Shares extend reach beyond the original audience.
0
FOLLOWER GROWTH — ACCOUNT DOUBLED IN SIZE
The account doubled its follower count during the 83-day programme. Prior growth had been static for months.
0
AVERAGE WATCH TIME — BEST PERFORMING SHORT-FORM VIDEO
137% average watch time means viewers watched the video more than once. The video was 8 seconds long, designed for replay. Previous skip rate: 40.3%. This video: 21.2%.

These numbers are from one client. In one niche. In 83 days.

We are not a large agency with hundreds of case studies. We have one documented result and we are proud of every number in it. When you work with Bigger Voices, this is the level of attention, documentation, and accountability you get.
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Let's talk.

We have availability for a small number of new clients. Book a free 30-minute strategy call below — no pitch, no pressure. Just an honest conversation about your practice, your current social media presence, and whether Bigger Voices is the right fit to help you grow.